Whispered
questions
Every question is welcome. This FAQ answers them, in its own time.
Travel Tailors,
not travel agents
We never sought places where postcards repeat themselves, where big-name coffee chains blur the streets, where every step feels pre-written.
We searched for what still breathes. What resists the travel script.
And we chose to offer it quietly. No speeches. No pressure. Only the kind of journey we’d entrust to ourselves.
Apoena wasn’t made to cover every map corner — but to reveal a single corner, where France still whispers like a secret.
Want to understand what moves us?
How We Walk
with you
Planning with care.
Staying close without getting in the way.
We Listen
We begin by listening — not just to where you want to go, but to how you wish to feel. Every journey is a personal story, and we take care to hear what matters before anything else.
We Curate
From what we understand, we craft a path that fits. Our recommendations are never generic — each one carefully selected to reflect your rhythm, your season, your tone.
You Book
You stay in control. We don’t book for you — we suggest, you choose. We map out your options, and let you walk them at your pace.
We Support
Throughout your journey, we are here, offering support, on-call in English, anytime. Whether it’s a shift in plans or a simple question, we guide you without ever imposing.
What
we offer
Three distinct approaches to experiencing Brittany, each respecting the principles that guide us.
L'Horizon
Fully Personal
$150/day
— • —
For those who don’t want to plan. Only to feel it was all meant to unfold this way.
- A handcrafted, day-by-day itinerary — built from the ground up
- A seamless rhythm between stays, moments, and pauses
- Quiet adjustments, 24/7, along the way, based on your energy and the weather
- Includes all features from Vision
→ Best for travelers with limited planning time
For instance:
Morning coffee in a harbor town. Noon crossing to an island that disappears by dusk. Tidal pools by afternoon. Dinner with the sea returning.
Vision
Curated Freedom
$110/day
— • —
For those who want structure without constraints.
- Thoughtful combinations of places and moments.
- Curated selection of accommodations and dining
- Daily suggestions adapted to weather and mood
- Includes all features from Le Phare
→ Perfect for first-time visitors to Brittany
For instance:
Swim, eat, wander. Three beaches. Four crêperies. One beautiful thread through Brittany.
Le Phare
Autonomy First
$60/day
— • —
For independent travelers who value freedom with a safety net.
- Daily presence via WhatsApp in English — discreet, human, responsive
- Suggestions only when asked — no agenda, no intrusion
- Quick support if plans shift, transport is missed, or weather turns
- A local ear, quietly tuned in
→ Ideal for experienced travelers familiar with France
For instance:
A text message suggesting a coastal market only open that morning, or redirecting you to a sheltered bay when the planned beach is windswept.
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Seasonal
collections
We design only 300 journeys a year — enough to give each one our full care, and keep Brittany’s quieter pace intact.
A Journey
once...
She began an eight-day journey in Rennes.
Walked through myths in Brocéliande.
Ate scallops by a fairy lake.
Climbed into clouds in the Monts d’Arrée.
Traced the pink stone of Ploumanac’h,
crossed to Bréhat, and slept in a chapel.
She ended in the Morbihan, with lobster, islands,
and a quiet vow to return.
She had chosen L’Horizon.
Enough to change how she moves through time.
Everything Begins Softly
including this
Within 24 hours – usually sooner, someone from our team will write back. No robots, no scripts. Just the first few steps of something made just for you.
